Although all the parties involved in the historic Cobra Golf deal are remaining quite tight-lipped publicly after the Fortune Brands press release this morning there is certainly a lot of internal action.
Both companies are likely working with their respective dealers to clarify exactly how this deal will play out.
We just received a copy of an email being sent out to some Acushnet (Cobra Golf) accounts to educate their staff and dealers on what the deal holds for them.
As provided:
“Our Acushnet relationship has given the Cobra brand the ability to develop a strong partner base, and to be a part of an outstanding support infrastructure, including the Acushnet Sales team. In this new structure, with the global support of the PUMA brand, we will accelerate growth of our business, and development of our unique brand, with singular focus on Cobra in the golf club category. Our intention is to aggressively pursue our growth strategy and to continue to increase market share with our premium golf retail partners.
With the support of PUMA as our main shareholder, Cobra Golf can explore the full potential of our brand while providing PUMA with increased visibility in the golf segment.
Pending regulatory approval, the acquisition of Cobra Golf by PUMA is expected to be finalized early in the second quarter of 2010. Until that time all business will continue to be conducted with Acushnet. After the close of this transaction a service agreement has been established so that Acushnet will continue to support many aspects of Cobra?s business during a defined transition period to insure our business with you continues without interruption. Based on this agreement your contact points for Cobra will continue to be your Acushnet Sales and Service Representatives through August 31, 2010. You can expect to be notified by Cobra & PUMA within the next 30 days with updates regarding the transition period, and to establish a direct account relationship for future purchases of Cobra products.
We greatly appreciate your support of the Cobra Brand which, thanks to you, has strong momentum going into the 2010 season. If you have any additional questions, please do not hesitate to contact us.”



