No Easy Win

Ultimately Charl Schwartzel helped pave the way for an Ernie Els (68-66-70-66-270) victory Sunday at Doral but that does not mean the win was not a hard fought one. Before he even arrived at the CA Championship and worked his way into a head to head duel with fellow South African, he had a lot to overcome.

Winning just once in the last five years, there have been a lot of distractions that have justifiably kept Els from paying full attention to his golf game. Family matters such as his son Ben’s Autism and personal health issues (knee) tend to put golf on the backburner, especially for somebody who had already accomplished so much in his career.

Ernie himself says he did not have a real focus in his golf game. “Well, you know, I think — let me answer this one correctly. I don’t think the motivation was lacking. I just think that I went about it the wrong way, you know, I was almost chasing my own tail a little bit. You know, I was not looking after the smaller things. Meaning that just my normal mechanics in the game, the basics; I wasn’t looking after that.”

That all changed this week when Els say he says he got the right mental focus. “I’ve had a tough run. It’s just great,” he said immediately after the winning putt was holed. “I thought my game was in good shape, I just wanted to prove it for once.”

The result was a brilliant performance on the WGC-CA Championship where it seemed it was not the 40 year-old distracted Ernie Els that showed up to play but the highly motivated and confident 22 year old version we were introduced to at the Open Championship back in 1992.

For most of the final round Els fought back and forth and with Schwartzel, not only his countryman but also his house guest the last couple weeks. The fate of the tournament was up in the air until the 14th hole on Sunday when Els made a long putt to save his par after spending the balance of the 460-yard hole in the trees. That conserved his lead of a single stroke.

That lead would grow and Schwartzel hopes of a PGA Tour to add to his five European Tour titles would dash on the very next hole. On a relatively innocuous par three both players struck their tee shots into bunkers. Subsequently Schwartzel would blast his sand shot into the hazard Els occupied on the other side of the green, eventually making a bogey while Els got up and down for his par.

When Schwartzel missed his makeable birdie putt on #16 that would have got him back to one stroke down to Els the final tournament result was all but sealed.

Els had a comfortable walk down the 18th hole, on his way to his 17th PGA Tour victory, one embraced heartily by the crowd on hand.

“…this means so much,” Els said afterwards in the media room. “I didn’t think it was ever going to happen again, you know, but to come out here, and I mean, I’ve always loved playing here in Miami at Doral.”

With his win Els moves back into the top 10 in the Official World Rankings and 3rd in the FedEx Cup standings.

Will this win put the thought of finally winning at Augusta in Els’ mind?   We hope so and I am sure he would love to add to his major win total but like the 40 experienced player he is, he has it all in perspective.

“Yeah, but, you know, two years ago when I won, I got all carried away and thought, you know, I was going to win Augusta. This time I just want to take this in. It’s great. But next week I’m going to work hard again. I’ve got to really get these things that I’m working on, get it really even drilled out a bit more and really be comfortable with it and get my ball flight perfect for Augusta.

I’ve got a couple more tournaments to play before that, so I would like to play well and then when Augusta comes around, it comes around. It’s just another tournament.”

At least that is what he says now. We’ll see how that changes when he arrives in Georgia.

This report provided to GolfWRX.com by Flagstick Golf Magazine (www.flagstick.com)

The PUMA/Cobra Golf deal – More

Although all the parties involved in the historic Cobra Golf deal are remaining quite tight-lipped publicly after the Fortune Brands press release this morning there is certainly a lot of internal action.

Both companies are likely working with their respective dealers to clarify exactly how this deal will play out.

We just received a copy of an email being sent out to some Acushnet (Cobra Golf) accounts to educate their staff and dealers on what the deal holds for them.

As provided:

“Our Acushnet relationship has given the Cobra brand the ability to develop a strong partner base, and to be a part of an outstanding support infrastructure, including the Acushnet Sales team. In this new structure, with the global support of the PUMA brand, we will accelerate growth of our business, and development of our unique brand, with singular focus on Cobra in the golf club category. Our intention is to aggressively pursue our growth strategy and to continue to increase market share with our premium golf retail partners.

With the support of PUMA as our main shareholder, Cobra Golf can explore the full potential of our brand while providing PUMA with increased visibility in the golf segment.

Pending regulatory approval, the acquisition of Cobra Golf by PUMA is expected to be finalized early in the second quarter of 2010. Until that time all business will continue to be conducted with Acushnet. After the close of this transaction a service agreement has been established so that Acushnet will continue to support many aspects of Cobra?s business during a defined transition period to insure our business with you continues without interruption. Based on this agreement your contact points for Cobra will continue to be your Acushnet Sales and Service Representatives through August 31, 2010. You can expect to be notified by Cobra & PUMA within the next 30 days with updates regarding the transition period, and to establish a direct account relationship for future purchases of Cobra products.

We greatly appreciate your support of the Cobra Brand which, thanks to you, has strong momentum going into the 2010 season. If you have any additional questions, please do not hesitate to contact us.”

Fortune Brands Agrees To Sell Cobra Golf to PUMA

The rumour mill had been grinding on this topic for some time and today Fortune Brands made it official with the release below.  With the move to take their Cobra Golf Tour van off the PGA Tour this season there has been much speculation as far as the future of the company in the hands of Fortune Brands.  The owners of iconic cosnumer brands such as Jim Beam and Moen, they are coming off two very tough financial years.  See their financials here.

We have a follow up request into the Senior Marketing Executive at PUMA Golf North America for any official statement and we will follow up as more details arrive.

Fortune Brands Agrees To Sell Cobra Golf to PUMA AG

Fortune Brands Agrees To Sell Cobra Golf to PUMA AG

DEERFIELD, Ill., Mar 10, 2010 (BUSINESS WIRE) — Fortune Brands, Inc.  today announced a definitive agreement for the sale of its Cobra golf brand to PUMA AG. The sale includes the Cobra brand, as well as related inventory, intellectual property and endorsement contracts.

“Divesting the Cobra brand will enable us to drive shareholder value by concentrating our golf investments behind Titleist and FootJoy, which represent our highest return growth opportunities in golf,” said Bruce Carbonari, chairman and chief executive officer of Fortune Brands. “With Titleist and FootJoy, we will continue to have the leading worldwide position in the attractive golf consumer products category, and we are very well positioned to drive growth as the market stabilizes in 2010 and recovers in the years ahead.”

Titleist is the #1 ball in golf and FootJoy is the #1 shoe and glove in golf. As the company’s flagship golf club brand, Titleist generates the majority of the company’s sales in the golf club category. In 2009, Titleist golf club sales grew in a global golf club market that declined at a mid-teens rate.

“With the sale of Cobra, we have the opportunity to devote all of our resources to the global growth of our industry-leading Titleist and FootJoy brands,” said Wally Uihlein, CEO of Acushnet Company, the golf business of Fortune Brands. “As we continue innovating, competing for market share in the U.S. and expanding internationally, we believe Titleist and FootJoy will be the industry’s most powerful platforms for profitable long-term growth. At the same time, Cobra is a strong brand with a heritage of innovation, and we wish the quality associates guiding the brand future success.”

Acushnet will provide transition services to PUMA on behalf of Cobra — including production, distribution, field sales and customer service — for an agreed-upon period of time beyond closing of the sale. All Acushnet employees dedicated to the Cobra brand are expected to become employees of PUMA upon completion of the transaction.

Fortune Brands expects the sale to be approximately two cents dilutive to 2010 earnings per share before a one-time gain on sale of approximately five cents per share. Financial terms of the pending transaction were not immediately disclosed.

The sale is subject to customary closing conditions and regulatory approvals. The companies anticipate the transaction will close early in the second quarter.

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